Performance Marketing Manager

• Remote
• Full-Time
• 4+ years experience
• Marketing

About PaydAds

PaydAds is a performance marketing agency that helps brands grow through data-driven strategies and creative campaigns. We specialize in paid media, SEO, conversion optimization, and full-funnel marketing. Our mission is to turn marketing spend into measurable revenue and long-term growth. We work with ambitious brands that want clarity, accountability, and scalable results.

Role Overview

This role is responsible for owning the strategy and execution of performance marketing for key client accounts. You will drive ROAS, lead quality, and revenue growth while working closely with creative and analytics. You will report to the Head of Growth and collaborate with account and design teams. This role matters because it directly shapes how our clients scale and how we deliver on our promise of measurable impact.

Key Responsibilities

• Develop and execute multi-channel performance strategies (paid, SEO, conversion).
• Manage Google Ads, Meta Ads, and other paid campaigns to hit ROAS and CPL targets.
• Optimize landing pages, creatives, and funnels based on data and tests.
• Lead client reporting and strategy reviews with clear recommendations.
• Execute A/B tests and scale winning campaigns.
• Analyze attribution and funnel performance to improve efficiency.
• Collaborate with design and content on ad creatives and landing pages.
• Report on KPIs and present insights to clients and internal stakeholders.

Required Qualifications

• 4+ years in performance marketing, growth, or digital marketing.
• Hands-on experience with Google Ads and Meta Ads (setup, optimization, reporting).
• Strong analytical skills; comfortable with GA4, GTM, and spreadsheets.
• Experience in B2B or e-commerce marketing.
• Familiarity with conversion tracking and attribution.

Preferred / Nice to Have

• Google or Meta certifications.
• Agency or multi-client experience.
• Experience leading or mentoring others.
• Exposure to international or multi-market campaigns.

KPIs / Success Metrics

• ROAS (Return on Ad Spend) improvement and target achievement.
• CPL (Cost per Lead) and lead quality metrics.
• Revenue growth attributed to marketing channels.
• Conversion rate and funnel efficiency.
• Campaign scalability and budget pacing.

What We Offer

• Growth opportunities and a clear path to senior roles.
• Performance-based incentives tied to client results.
• Flexible work model (remote-first with optional office).
• Learning & development budget for courses and certifications.
• Competitive compensation and benefits.

Why Join PaydAds

We're a high-growth team where your work directly impacts client revenue and our culture. We value ownership, testing, and clear metrics over vanity. You'll have the freedom to innovate and the responsibility to deliver. If you want to be in an impact-driven environment that rewards performance and transparency, this is the place.

Apply