We partnered with Aliskea, a brand offering wellness and lifestyle products through its online store.
The website operates in a non-English language, targeting customers within its regional market. The goal of the project was to increase organic search visibility and attract more customers searching for wellness products online.
Our team implemented a targeted SEO strategy focused on product keywords, category optimization, and improving the website’s organic discoverability, helping the brand strengthen its presence in search engines within its target market.
Over time, the website gained improved visibility for product-related searches, helping attract customers actively looking for wellness and lifestyle products.
Wellness Products for Lifestyle and Self-Care
Aliskea offers a range of wellness and lifestyle products designed to support personal well-being and self-care.
The brand focuses on products that promote:
- wellness and relaxation
- lifestyle improvement
- self-care routines
To grow online sales, the company needed stronger organic visibility for product searches in its regional market.
Challenge
Improving Visibility for a Non-English E-commerce Website
Websites operating in languages other than English often face challenges in SEO due to:
• lower content optimization
• limited keyword targeting
• lack of structured product SEO
Key challenges included:
- improving organic visibility for wellness products
- optimizing category and product pages
- attracting customers searching in the website’s native language
The goal was to help the website appear more frequently in search results when users looked for similar products.
Strategy
Multilingual Keyword Research
We conducted keyword research based on the target language and regional search behavior, identifying product-related search terms customers use when looking for wellness items.
These keywords were then integrated into:
- product pages
- category pages
- page titles and descriptions
This helped the website align with how customers search for wellness products.
Product & Category SEO
E-commerce SEO improvements were implemented across the website.
Key initiatives included:
- optimized product descriptions
- improved category page structure
- keyword-focused metadata
- improved internal linking
These improvements helped search engines better understand the website’s product offerings.
Technical SEO Improvements
Technical optimizations were also implemented to strengthen the website’s performance in search engines.
Key improvements included:
- improved site structure
- better crawlability for search engines
- optimized page indexing
This helped improve the website’s ability to compete in organic search.
Results
The SEO campaign helped strengthen the brand’s online visibility.
Key Outcomes
Improved Search Visibility
Product pages gained better visibility in search results.
Increase in Organic Traffic
More users began discovering the website through search engines.
Better Product Discoverability
Customers searching for wellness products were able to find the website more easily.
Stronger Online Presence
SEO improvements helped the brand build a more competitive presence in its market.
Impact
Through targeted multilingual SEO and product optimization, the website improved its ability to attract customers searching for wellness products online.
Organic search became a stronger channel for product discovery and online sales growth.