We partnered with Vivido Tiles, a tile supplier offering a wide selection of wall tiles, floor tiles, and interior design solutions.
The business operates both as a physical showroom and an online tile store, serving homeowners, interior designers, and construction professionals.
The goal of the project was to increase local visibility, attract customers to the showroom, and grow both online and bulk tile orders.
Our strategy combined organic SEO, Google Business Profile management, and local search optimization, helping the business attract customers actively searching for tiles and renovation materials in their area.
The result was stronger search visibility, increased customer enquiries, and growth in both showroom visits and online orders.
Tile Showroom Serving Homeowners and Professionals
Vivido Tiles offers a wide variety of tiles for residential and commercial projects.
Their product range includes:
- wall tiles
- floor tiles
- bathroom tiles
- kitchen tiles
- decorative tiles
- interior design tile solutions
The company serves both individual homeowners and professionals such as contractors and designers.
To grow the business, they needed stronger online visibility to attract both local showroom visitors and online customers.
Challenge
Competing for Local Tile Searches
The tile and home improvement market is highly competitive, especially in large cities.
Key challenges included:
• Limited visibility in local tile searches
• Need to attract customers to the physical showroom
• Increasing online product orders
• Generating bulk orders from contractors and renovation projects
The goal was to position the business as a trusted tile supplier visible in both search results and Google Maps.
Strategy
Organic SEO Optimization
We implemented a targeted SEO strategy focusing on tile-related search queries.
Key initiatives included:
- optimization of product and category pages
- keyword targeting for tile searches
- improved page titles and meta descriptions
- internal linking improvements
These improvements helped the website gain stronger rankings for tile-related searches.
Google Business Profile Management
Google Business visibility was crucial for attracting local customers.
Key improvements included:
- optimizing business information and services
- improving profile content and images
- encouraging and managing customer reviews
- regular profile updates
This helped increase visibility in Google Maps and local search results.
Local SEO Strategy
We strengthened the website’s ability to rank for location-based searches related to tiles and renovation materials.
Key initiatives included:
- location keyword targeting
- improved local relevance signals
- optimized service and product pages
This helped attract customers searching for tile suppliers in the local area.
Results
The combined SEO and local search strategy significantly improved the business’s online visibility and customer acquisition.
Key Outcomes
Improved Local Search Visibility
The business gained stronger rankings for tile-related searches in London.
Increase in Showroom Visits
More local customers began visiting the physical tile showroom.
Growth in Online Orders
The website began attracting more online tile purchases.
Increase in Bulk Orders
Improved visibility attracted contractors and renovation professionals placing larger orders.
Impact
Through SEO, local search optimization, and Google Business management, the business strengthened its presence as a trusted tile supplier for both local customers and professional buyers.
The strategy helped generate more showroom visits, online sales, and bulk tile orders.