We partnered with Cardiff & Caerphilly Carpentry, a carpentry and home improvement company serving Cardiff, Caerphilly, and surrounding areas in Wales.
The goal was to build a professional website that showcases their craftsmanship while generating consistent local enquiries for bespoke carpentry and home improvement services.
Our team designed a conversion-focused website and implemented a targeted local SEO strategy, helping the business attract homeowners searching for carpentry and renovation services in their local area.
The result was a stronger online presence and a consistent flow of enquiries for bespoke carpentry projects.
Bespoke Carpentry & Home Improvement Services
Cardiff & Caerphilly Carpentry specializes in custom carpentry solutions and home improvement projects for homeowners.
Their services include:
- bespoke carpentry
- media walls
- under stairs storage
- wardrobes and joinery
- alcove storage
- bespoke furniture
- wall paneling
- kitchens and bathrooms
- kitchen and bathroom fitting
- electric fire installations
- tiling and bespoke tiling
- garden rooms and sheds
- outdoor carpentry
- painting and decorating
- plumbing and electrical services
The company needed a digital platform that showcases their range of services while attracting local customers searching for skilled carpenters.
Challenge
Competing for Local Home Improvement Searches
Home improvement services rely heavily on local search visibility, as most customers search online when planning renovation projects.
Key challenges included:
• Limited online visibility for carpentry services in Cardiff and Caerphilly
• Need to showcase multiple specialized services
• Strong competition from other local contractors
• Generating consistent enquiries from homeowners
The goal was to create a website that both ranks well in search engines and converts visitors into enquiries.
Strategy
Website Design for Service Visibility
We designed a modern website focused on clearly presenting each service and showcasing craftsmanship.
Key design improvements included:
- dedicated service pages
- structured navigation for home improvement services
- strong calls-to-action for enquiries
- mobile-friendly design
This allows visitors to quickly understand the services offered and request quotes.
Local SEO Strategy
To increase search visibility, we implemented a targeted local SEO strategy.
Key initiatives included:
- location-based keyword targeting
- optimized service pages
- local search optimization
- improved metadata and headings
These improvements helped the website appear in local searches for carpentry and home improvement services.
Service-Based SEO Structure
Because the company offers multiple services, we created an SEO structure that targets specific service searches such as:
- bespoke carpentry
- media wall installation
- under stairs storage
- wardrobes and joinery
- bespoke furniture
- kitchen fitting
- tiling services
- outdoor carpentry
This helps attract homeowners searching for specific carpentry solutions.
Results
The new website and SEO strategy improved the company’s digital presence and lead generation.
Key Outcomes
Improved Local Search Visibility
The website gained better rankings for carpentry and home improvement searches.
Increase in Website Enquiries
More homeowners began contacting the business for project quotes.
Better Service Presentation
Dedicated service pages helped customers understand the full range of services offered.
Stronger Local Online Presence
The business now has a professional website that supports local lead generation.
Impact
By combining professional website design with targeted local SEO, the business now attracts more homeowners searching for bespoke carpentry services in Cardiff and Caerphilly.
The website has become a key lead generation channel for new carpentry and renovation projects.